Steve has been a pioneer in the development and implementation of  cutting edge interactive media entertainment services over the past 39 years. He began in 1985 when he founded Music Systems, Inc., the first  interactive telephone based music sampling and purchasing service marketed on MTV and VH1. From 1988 to 1991, Williams  served as the Director of New Business Development for the first television on demand music channel, The Box. Here, he created the advertising department and interactive pay-per-call promotional services.

In 1991, he founded Interactive Media Technologies, Inc., which grew into a $25 million dollar a year international company. As CEO of IMT, Williams expanded its international telecom enterprise and later formed GlobalTel IP, an IP based provider that  unified communications solution with “Crash Phone” installations at Dulles, Dallas, Reagan and other major airports. Williams also operated GlobalNova, a Brazilian CLEC, GlobalTel, an international callback service and American  Roaming Network which provides interactive telephone based manual roaming services on an exclusive basis for Verizon & Sprint. In 2008,  Williams negotiated the purchase of Verisign Brazil from Verisign international, a billing services company providing roaming billing solutions.  Since 2018 Steve has been CEO of PFC expanding the sport internationally and inking deals with Hartbeat Productions (Kevin Hart) and Sean Perry/2500 Media/Pilgrim Media/Lionsgate, Fuse Media, DAZN, Triller.tv, ESPN and others.