Founder & CEO

Steve has been a pioneer in the development and implementation of  cutting edge interactive media services over the past 35 years. He began in 1985 when he founded Music Systems, Inc., the first  interactive telephone based music sampling and purchasing service,  which was marketed on MTV and VH1. From 1988 to 1991, Williams  served as the Director of New Business Development for the first  television on demand music channel, The Box. Here, he created the model for advertising and interactive pay-per-call services.

In 1991, he founded Interactive Media Technologies, Inc., which grew into a $25 million dollar a year international company. As CEO of IMT, Williams guided its subsidiaries GlobalTel IP, an IP based provider that  unified communications solutions for both enterprise and managed  environments with “Crash Phone” installations at Dulles, Dallas, Reagan and other major airports. Williams also operated GlobalNova, a Brazilian  CLEC, GlobalTel, an international callback service and American  Roaming Network which provides interactive telephone based manual roaming services on an exclusive basis for Verizon & Sprint. In 2008,  Williams negotiated the purchase of Verisign Brazil from Verisign international, a billing services company providing roaming billing solutions and management reporting services to Vivo, Claro, Oi and other Brazilian Mobile Carriers.

Stephen Appel
Chief Strategic Officer

For over 35 years as a broadcast television executive Stephen’s responsibilities covered revenue generation, marketing, corporate oversight and eventually culminated in the single largest television turnaround in network history, ion media. Stephen Appel was responsible for presenting and developing ion’s network television upfront presentation every year for the advertising industry. Within 10 years Stephen and his team had taken ion television from a $250 million dollar valuation to a $3 billion dollar sale in 2021 to Scripps Broadcasting company.

Robert Albolino
Vice PResident, operations

Robert has over 20 years of broadcasting experience in development, production and leading sales teams. His experience in developing programming, handling operations and assembling sales teams to monetize production remains his strengths. Rob coordinates with fighters and staff to organize events and oversees day-to-day operations of PFC.

Kevin Powers
Director, Digital/Social & Creative Content

Kevin is an award-winning writer, creator and content specialist with more than two decades of experience including creation, management, optimization and marketing of traditional (television & film), OTT (streaming), digital and social media content across all platforms. Kevin served as a Digital Content Producer and Editor for 10 years at WWE as part of the team that grew WWE’s digital and social media presence to over 1 billion followers. Kevin is the primary content manager of PFC’s digital and social presence and guides PFC from a creative storytelling perspective, including scripting the format and layout of broadcasted events.

Thomas C. Elferis
Chief Business Development & Licensing Officer

Thomas is a One Wall World Handball Champion, having represented team USA in 2009 and a former athlete. He has trained with elite super stars in their respective sport including current 8x Boxing world champion, Amanda Serrano, bringing that championship pedigree and mentality that is vital to the success of an ambitious team with him.

He has since transitioned from his competitive athletic days into the world of business and is known as a visionary having successful experience in both start-up and traditional environments. He is heavily active in sports gaming entertainment and technology and brings a unique perspective and extensive knowledge to further expand the Fight PFC brand into different verticals with his role as Chief Business Development & Licensing Officer.

Melissa Allison
Chief Financial Officer/Controller

Melissa has over 25 years of experience.  She managed a family-owned health club business for over fifteen years prior to becoming part of Steve Williams business team in 2006. Melissa is a South Florida native and lives with her husband and two girls.


Eric Johnson
Director, eCommerce

Nick Brown
Social Media Manager

Jessica Costa

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