Partnership Brings PFC Fights to National Television Audiences in Brazil
Pillow Fight Championship (PFC), the world’s only Professional Pillow Fight league is thrilled to announce a new partnership with SFT Combat, Brazil’s premier mixed martial arts organization. As part of this collaboration, PFC will feature one of its signature pillow fights at the beginning of every SFT event, offering fans an exciting and dynamic new addition to the lineup.
SFT Combat hosts two events each month on Saturdays, drawing live audiences and national television viewership across Brazil on TV Band, Samsung TV, TCL, and Pluto TV. This strategic partnership marks a significant milestone for PFC, providing unparalleled national exposure in Brazil and a pathway to attract national sponsors while solidifying its reputation as a valuable complement to MMA and boxing events.
“This partnership with SFT Combat is a game-changer for PFC,” said Steve Williams, CEO at Pillow Fight Championship. “By showcasing our unique and entertaining fights on national television in Brazil, we’re not only expanding our fan base but also demonstrating how PFC can seamlessly integrate with top-tier combat sports events. This collaboration is a testament to the growing recognition of PFC as a legitimate and exciting addition to the combat sports world.”
In light of this new deal, PFC will redirect its focus from traditional event participation in Brazil, such as the Arnold Sports Festival and Mr. Olympia, to the regular exposure provided by SFT Combat. With national television broadcasts now a regular occurrence, this partnership paves the way for potential future opportunities, including PFC-hosted nationally televised events.
PFC’s innovative fights continue to captivate audiences worldwide, proving that the sport can enhance any MMA or boxing event while delivering unmatched entertainment value.
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