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TORONTO, July 28, 2025 – Hush, the beloved brand known for turning sleep science into luxurious bedding, is making a bold move into the sporting arena. Today, Hush proudly announces it will be the headline presenter of the 2025 Pillow Fight Championship (PFC) — an internationally recognized, fast-growing combat sport that combines playful competition with high-energy entertainment.

As the official presenter, Hush will bring its signature innovative comfort and disruptive brand personality to an unexpected stage, helping redefine how and where consumers experience the power of its pillows. The brand matchup begins August 1 at 10 p.m. ET with “Hush Presents Pillow Fight Championship” hosted at the ESPN Wide World of Sports Complex in Orlando, Florida and airing live on ESPN2, as part of the network’s ninth annual ESPN8: The Ocho festivities.

“Partnering with Pillow Fight Championship is as perfect of a fit as a fitted sheet,” said Jean Vashisht, VP, Hush. “As a disruptive bedding company that’s on a mission to help sleepers achieve their best rest yet by combining cutting-edge technology and innovative design, we’re thrilled to introduce a partnership that’s just as cutting-edge and playful as Hush.”

Pillow Fight Championship, founded in 2020, is known for its mix of athleticism, showmanship, fast-paced action, and as a safe and fun alternative to traditional combat sports. Fans at “Hush Presents Pillow Fight Championship” can expect a new level of soft-fueled smackdowns with direct engagement. In addition to the live broadcast, viewers will be treated to all of the exciting highlights and moments from the event on Instagram and TikTok. Select in-arena attendees will receive a Hush pillow case rally towel to cheer on their favorite fighter, further bringing the Hush x PFC partnership to life.

“Pillow Fight Championship is about fun, action-packed competition, and a little bit of chaos — and who better to partner with than Hush, a brand that’s redefining the comfort and wellness space,” said Steve Williams, founder and CEO of Pillow Fight Championship. “We’re thrilled to have Hush on board as we return to The Ocho and bring the world of Professional Pillow Fighting to fans everywhere.”

This sponsorship marks a unique moment in brand partnership — a first-of-its-kind alliance between a sleep company and a combat sport. It’s a testament to Hush’s fearless creativity and commitment to showing up in places traditional bedding brands won’t dare.

To learn more about Hush’s award-winning sleep products, visit www.hushblankets.com.

For more information on Pillow Fight Championship, visit www.fightpfc.com and follow across social media @FightPFC.

About Hush

Hush is a sleep and wellness brand that was founded in 2018. The company’s product line includes mattresses, blankets, pillows and sleep accessories, aligned with its mission to help sleepers achieve a better night’s rest with modern and contemporary solutions to real sleep problems. Hush’s famous cooling sheets are crafted from 100% viscose bamboo, a heat and moisture wicking fabric, designed to keep you cool and comfortable throughout the night.

About Pillow Fight Championship

PFC: Pillow Fight Championship is the world’s first professional pillow fighting league featuring professional fighters engaging in intense, fast-paced and all ages-friendly combat, unrivaled by any other professional sports entertainment or fighting organization. However, PFC isn’t just for professional fighters. The brand has developed a unique set of rules and regulations to complement its patent-pending and safe combat pillows that allow anyone to participate. Pillow Fight Championship has been credited for being a safe alternative to traditional, violent combat sports and for its cardiovascular and benefits.

Hush Presents Pillow Fight Championship (PFC), the world’s only and premier professional pillow fighting league, is set to make its highly anticipated return to ESPN8: The Ocho, as part of the network’s ninth annual celebration of offbeat and adrenaline-charged sports. After a two-year hiatus from The Ocho lineup, PFC storms back onto the national stage on Friday, August 1 at 10 p.m. ET, broadcasting live from ESPN Wide World of Sports Complex at Walt Disney World Resort in Florida.

First appearing on The Ocho in 2023, Pillow Fight Championship captivated audiences with its combination of athleticism, strategy, and pure entertainment. Now, Hush Presents PFC returns bigger than ever — headlining Friday evening’s primetime slate of competitions and reaffirming its place as one of The Ocho’s most talked-about attractions.

“Pillow Fight Championship delivers a unique mix of intensity and fun that embodies everything The Ocho stands for,” said PFC founder and CEO Steve Williams. “We’re thrilled to be back with ESPN and bring fans a front-row seat to some of the most exciting matchups in PFC history.”

PFC’s primetime feature will be part of a massive day of action from The Ocho’s first-ever live event hub at ESPN Wide World of Sports, where 11 competitions will unfold before live audiences. The day also includes fan favorites like Major League Paintball, the National Dodgeball League Championships, and the Pop-A-Shot National Championship.

“We’re not only going to match the intensity and excitement of the last time we were on The Ocho, we’re going to surpass it and once again have everyone talking about Professional Pillow Fighting,” added PFC Chief Content Officer Kevin Powers.

Now in its ninth year, ESPN8: The Ocho will air more than 65 hours of content across ESPN, ESPN2, ESPNU, ESPN Deportes and ESPN digital platforms from Thursday, July 31 through Sunday, August 3, including 30 new sports making their Ocho debut — the most in the event’s history.

On Friday night, The Ocho’s primetime trifecta will feature concurrent coverage across three networks, with Pillow Fight Championship’s return headlining ESPN2’s slate, alongside Extreme Archery and the National Dodgeball League Championships.

With its comeback timed for peak primetime exposure, Hush Presents Pillow Fight Championship is once again proving why it’s more than a novelty, it’s more than just a thing — it’s a full-contact phenomenon.

BOCA RATON, FLA. – Pillow Fight Championship (PFC) is joining forces with ESPN, Dr Pepper and Manscaped to bring the high-octane action of professional pillow fighting to ESPN’s annual Ocho event as PFC: Pillow Fight Championship Presented by Dr Pepper takes over ESPN8: The Ocho airwaves Aug. 4, LIVE at 10 PM EST on ESPN2.

PFC: Pillow Fight Championship Presented by Dr Pepper headlines the second night of 43 total hours of seldom-seen sports stepping into the spotlight on ESPN8: The Ocho. The annual event, inspired by the 2004 film Dodgeball, takes pride in showcasing innovative new sports and PFC fits in perfectly. PFC’s partnership with ESPN, Dr Pepper, and Manscaped represents a shared vision of bringing exceptional sports, competition and entertainment to viewers by embracing the unexpected.

“PFC is incredibly excited to join forces with Dr Pepper and Manscaped to present this special event on ESPN’s The Ocho,” said PFC CEO Steve WIlliams. “By partnering with Dr Pepper and Manscaped to bring PFC to ESPN8: The Ocho, we’re presenting the world with real, intense fights without the blood or broken bones for the The Ocho championship belts and a grand prize of $5,000.”

“PFC fights combine super intense fighter athleticism, spirited competition, and of course, our specialized, patent-pending PFC Combat Pillow that make a distinctive bang when it hits,” Williams continued. “Get ready to witness a remarkable display of skill, strategy, and adrenaline-pumping action for the title and the cash. The PFC fights will be combat unlike anything ever seen on ESPN.”

During PFC: Pillow Fight Championship Presented by Dr Pepper, viewers can expect to see top-rated professional PFC pillow fighters – each accomplished MMA fighters in their own right – demonstrating their agility, coordination, and endurance as they engage in fast-paced battles with the goal of being crowned The Ocho Champion as well as the Men’s PFC Champion. Competing in the men’s division is gifted Summerville, South Carolina native and Cane Bay High School’s own Brayden Helms. Brayden’s natural talent will pit him in a true David vs. Goliath battle that will showcase professional pillow fighting’s intense yet safe style of combat.

Other fighters include; Hauley Tillman, Reggie Newsome, Markus Perez, Jacob Diaz, Parker Appel, Jeffrey Simon, Leandro Apollo, Danilo Gurgel, Leo Carvalho, Terrell “TJ” Jenkins, and Turbo Turabi.

Finally, a new PFC US Women’s Champion will be crowned as seasoned PFC veteran Kendahl Voelker battles MMA World Champion “The German Tank” Julia Dorny.

Additional sponsors include BioLabs, Xcoin, and StingBox.

Mark your calendars for 10 PM EST Aug. 4 as PFC Pillow Fight Championship Presented by Dr Pepper takes over ESPN’s “The Ocho” for an unforgettable showcase of the unique sport. Check FightPFC.com and follow PFC on TikTok, Instagram, YouTube and Twitter @FightPFC for up to date news on “The Ocho” festivities.

About Pillow Fight Championship

Pillow Fighting Championship (PFC) (www.fightpfc.com) is the world’s first professional international pillow fighting sports league. The fastest growing combat sport in the world, PFC’s trailblazing approach, innovative programming and strategic partnerships delivered over 2 billion video views in just our first six weeks. As the appeal of professional pillow fighting continues to reach new audiences, the sport has formed PFC-sponsored leagues in Brazil and Ghana. We leverage the powerful connection consumers have with sports, entertainment and technology with tactical programming that is turnkey for sponsor activation, fan engagement and unmatched reach among our Gen-Z & Millennial audience.

Source Links:

https://www.drpepper.com/s/
https://www.manscaped.com/
https:// www.stingbox.com/
https://biolabs.dev/
https://xcoins.com/en/

ACCRA, GHANA – The prestigious Ghana Pillow Fight Championship (PFC) Belt made its inaugural public appearance at the Accra Girls Senior High School during their Inter Houses Competition last Saturday. This significant event marked the first time the championship was unveiled in a public setting, underscoring the global reach and growing importance of PFC.

Mr. Emmanuel Olla William, President of the Ghana Pillow Fight Championship and CEO of One On One Foundation, in conjunction with Dreamland Sports Plus, expressed the significance of providing the public with an opportunity to witness the coveted belt firsthand. The display served to inspire and motivate participants, encouraging them to strive for victory.

To further raise awareness, a captivating float featuring the championship belt is scheduled to tour several regional capitals. This promotional campaign aims to generate excitement and anticipation leading up to the national competition, which will follow the regional events. In addition, Mr. William promised substantial rewards for the eventual winners, heightening the stakes and adding to the appeal of the championship.

Recognizing the vital role of Ghana’s youth, Mr. William stressed the importance of creating an enjoyable and thrilling competition. He affirmed that schools would be among the primary beneficiaries of this initiative, ensuring that they have ample opportunities to engage in the sport of Pillow Fighting.

“Our primary target is the youth, and we are committed to providing them with a fantastic competition filled with thrills and excitement,” stated Mr. William. “We guarantee that after the schools, communities will also have the chance to participate, allowing everyone to revel in the sport of Pillow Fighting.”

The Pillow Fight Championship continues to gain prominence not only within Ghana but also on an international scale. As the sport continues to captivate audiences worldwide, Ghana’s competition serves as a platform for young talent to shine and contributes to the overall development of the nation’s sporting landscape.